Alterna

Restructuring Bond Repair

For deeply repaired, new-like hair

Replenishing Moisture

For healthier, more youthful-looking hair

Smoothing Anti-frizz

For luxuriously smooth hair

Multiplying Volume

For thicker, more voluminous hair

Infinite Color Hold

For lasting vibrant color & youthful-looking shine

Clinical Densifying

For fuller, denser-looking hair

ALTERNA

1997

An alternative vision born in salons: premium hair products free of additives or harsh ingredients. And a revolution in haircare was born…Alterna. A trailblazer in the world of luxury haircare and styling, Alterna has always been about purity and innovation inspired by skincare science.

THE SCIENCE OF SKINCARE

Since inception, Alterna has provided high performance products inspired by the science of skincare. With proprietary technology such as Age Control Complex and Plumping Marine Complex, we are dedicated to bring our discerning stylists and consumers the best technology in haircare.

EXQUISITE INGREDIENTS

No more choosing between natural ingredients and high performance results. Exquisite formulas with clinically proven results made with pure, sustainable ingredients like caviar, sea silk, bamboo, and kendi oil.