K-pak Color Therapy
K-Pak Color Therapy cares for coloured, weakened, distressed hair
Body Luxe for fine, limp hair actively increases volume, body, shine & movement
Color Endure keeps color true to hue with our Multi-spectrum Defense Complex
Daily Care for normal, healthy hair types maintains hair’s health, strength & suppleness
There’s nothing in the world like the beauty of healthy hair.
Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do.
Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.
Product Testing Policy
Joico is committed to providing high quality safe products. Joico Laboratories does not use animal tests to confirm the safety of Joico products. Safety of Joico products is assured by using safe raw materials and where applicable, confirming safety by testing via patch tests with human volunteers under a physician’s supervision and using non-animal alternative tests.