Now take the purple plunge with our Violet Femmes, eigh violet-toned permanent and demi-permanent newcomers to the Vero K-PAK palette. Thanks to the truest prismatic purple pigments, what you see is what you get: shimmering, multifaceted, seriously wow-worthy hues—from pale, ladylike lilac to the deepest, velvetiest amethyst. Serve them straight up to make a bold, trendsetting statement, or put your mixing skills to the test and create your own custom color creation. Need to mellow a too-yellow tone? The new violet Vero K-PAK Chrome shades cool warmth on contact, toning prelightened or brassy hair to perfection. WHY YOU’LL LOVE IT VERO K-PAK® COLOR Permanent Creme Color • Repairs and protects with Quadramine Complex® • Intermixable true tone shades for amazing artistic freedom and limitless shade possibilities • Delivers healthy-looking, long-lasting color results every time VERO K-PAK® CHROME Demi-Permanent Creme Color • The power of K-PAK in a high-gloss demi • Repairs and protects with Quadramine Complex • Ammonia-free true tone shades for total artistic freedom TECH SAVVY Quadramine Complex®: The key technology in our award-winning K-PAK Reconstructor rebuilds hair both internally and externally with every color process, resulting in amazing, long-lasting color quality and the healthiest hair imaginable.
Joico Verochrome K Pak V8
£21.99
Joico Verochrome K Pak V8



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